Privacy Policy

The data controller is NovaTravel Kombi Prevoz (NovaTravel), based in Belgrade, contact e-mail info@novatravel.rs.

What data we collect

We collect two separate categories of data, on different legal grounds:

1. Advertising fraud protection

When you arrive on the site via a click on our Google ad, we record: your IP address, network/operator, approximate location (country/city, derived from the IP address), device and browser type, and technical browser signals (screen size, whether the browser appears automated). We use this exclusively to identify and block fake/automated clicks that would otherwise drain our advertising budget.

Legal basis: legitimate interest (protecting our business from fraud). Retention: 120 days. Access: restricted to the business owner via protected access only.

2. Ad measurement (Google Ads / Google Analytics)

With your consent (shown via a cookie banner on your first visit from an ad), we use Google's cookies to measure how effective our ads are and to report ad clicks back to Google accurately. This data is never used without your consent.

Legal basis: consent. Retention: up to 90 days. Withdrawing consent: clear your browser's cookies for this site, or contact us.

Who we share data with

We do not sell or share your data with third parties, other than Google (Google Ads/Analytics), which processes ad-measurement data under its own privacy policy, only with your consent.

Your rights

You may request access to, correction of, or deletion of your data, and you may object to processing based on legitimate interest. Send requests to info@novatravel.rs.

Cookies

The site uses strictly necessary cookies (no consent required) and ad-measurement cookies (consent required, requested on your first visit from an ad). You can change your choice by clearing this site's local data in your browser settings.